The top 30 list is predominantly male, featuring YouTubers from countries such as Venezuela, India, Chile, Brazil, the United States, and the United Kingdom...

top 10 YouTube stars who have gained the most popularity in 2023


Insider recently published a report showcasing the top YouTubers of 2023, revealing that the platform's success isn't limited to developed countries. While familiar names like MrBeast and PewDiePie made the list, there are also many rising stars from around the globe. The top 30 list is predominantly male and features YouTubers from countries such as Venezuela, India, Chile, Brazil, the United States, and the United Kingdom.

Out of the top 30 YouTubers, only five channels are led by females, including child bloggers.

Insider's report assessed the popularity of each YouTuber based on their subscriber count. The focus was solely on native creators, with channels from established entertainment brands and musicians being excluded from the list.


Below are the top 10 most subscribed YouTube personalities of 2023:

10. Whinderssonnunes — 44 million subscribers

Location: Brazil

Whinderssonnunes

Nunes has gained popularity on YouTube through his comedic content, including full-length standup comedy acts and music video parodies. His channel has a massive following, with many of his videos becoming fan favorites. Nunes has also released three stand-up comedy specials on Netflix, with the most recent one, "Preaching to the Choir," being released just last month.

9. BRIGHT SIDE — 44.4 million subscribers

Location: Republic of Cyprus

BRIGHT SIDE — 44.4 million subscribers

Bright Side, a popular media channel, is owned by TheSoul Publishing, a Cyprus-based company that publishes in 17 languages and boasts over 200 million subscribers across multiple YouTube channels. Bright Side was founded in 2017 and features a diverse range of content, such as self-improvement lessons, fitness and health tips, space exploration, and entertaining quizzes and tests.

8. A4 — 44.6 million subscribers

Location: Belarus
A4

They rose to fame for creating family-friendly challenge and sketch films under the name Bumaga. Some of their most famous videos include "If Adults Acted Like Kids" and "Turning Fast Food into Gourmet Dinner."

7. Felipe Neto — 44.9 million subscribers

Location: Brazil
Felipe Neto

Neto has established a YouTube empire by producing humorous videos and day-in-the-life vlogs, in addition to covering news and celebrities. He has gained a significant following on the platform. In 2017, Neto starred in "My Life Makes No Reason," a comedy show on Netflix.

6. Fernanfloo — 45.7 million subscribers

Location: El Salvador
Fernanfloo

Flores Alvarado started his gaming channel at the young age of 18 in 2011, and his sketches and vlogs have amassed millions of views. He has also released a popular mobile game and graphic novel. In July, he will be participating in a boxing match against fellow gamer Luzu at an event in Madrid organized by the Spanish e-sports star Ibai Llanos.

5. JuegaGerman — 47.5 million subscribers

Location: Chile
JuegaGerman

Even though the original channel of the pioneering YouTube star, HolaSoyGerman, is no longer active, he has shifted his focus entirely to his gaming channel, which features "Let's Play" videos and song parodies. Interestingly, his most recent channel has even more subscribers than his first one.

4. Dude Perfect — 58.9 million subscribers

Location: US
Dude Perfect

The creator collective Dude Perfect played a crucial role in shaping the trick shot content category, with their compilations featuring water bottles and ping pong balls raking in hundreds of millions of views. These Texas natives, who were once college roommates, are currently in the process of building Dude Perfect World, a $100 million theme park that would give visitors the chance to recreate some of the group's most spectacular stunts.

3. Like Nastya — 104 million subscribers

Location: US
Like Nastya

One of the most renowned YouTube channels geared towards children features a 9-year-old Russian-American YouTuber as its focal point. She has multiple channels, with her primary one boasting over 104 million subscribers, while her second one has 42 million. She has been appearing in YouTube videos since she was a mere two years old in December 2016. Her content revolves around puzzles, educational lectures, and other kid-friendly topics.

2. PewDiePie — 111 million subscribers

Location: Japan
PewDiePie

Felix Kjellberg, a Swedish gamer and commentator, held the title of the most followed YouTuber for a period of five years before being dethroned by T-Series, an Indian media conglomerate in 2019. Kjellberg, along with other high-ranking channels on this list, such as Mr Beast and HolaSoyGerman from Deutsch Germendia, have been engaged in a silent rivalry for subscribers for quite some time. Kjellberg initially gained his first set of followers in 2010 by recording himself playing Minecraft and cracking jokes.

1. MrBeast — 136 million subscribers

Location: US
MrBeast

Jonathan Donaldson, widely known as MrBeast, has become one of the most popular YouTubers due to his challenge videos, charitable acts, and entrepreneurial ventures. His channel features a variety of content, from recreating real-life versions of popular games to surprising strangers with large amounts of money. He has also launched several successful businesses, including a snack company called Feastables and a virtual restaurant chain called MrBeast Burger.